PubNub Video Content
In-depth Video for a Developer Audience
Project: Ongoing video content showcasing inventive uses of the PubNub API.
Target Audience: Software developers working on similar applications, or interested in realtime data-streaming itself.
Goal: Showcase interesting uses of the technology to developers, and drive traffic through the company’s user acquisition funnel.
Role: Concept/scripting, director, and videographer.
The Developer Relations team needed to showcase varied and inventive applications of the company’s core technology, and wanted a way to bring traffic to the company’s blogs and tutorials- a major source for user leads.
To craft this content, I balanced technical product knowledge with a creative eye and high production standards.
From this project, I gained an inside view into the technical side of each project built by the Dev-Rel team. Because this content targeted a developer community, maintaining a technical understanding was key to communicating effectively, and knowing which questions to ask.
These videos garnered PubNub’s social channels over 10,000 new views, as well as international coverage.
The Content Pipeline
Each week, I’d make a compilation video summarizing the latest in PubNub content. I would combine existing video and new animation, to help syndicate content across video channels.
Each of these videos were designed both as standalone content pieces, and as assets that could be split into smaller chunks that could be singled out and re-syndicated along other channels, such as the company’s Twitter feed. This was done to build awareness, mind share, and the company’s brand.
Additionally, each video accompanied and would link to an in-depth tutorial series for that project, which served as major user acquisition tools.